Our Products
Loyalty Programs
Dynamic Rewards operates a loyalty program in its own right, but continues to work with businesses wishing to develop their own loyalty rewards program.
The Dynamic Rewards member database includes over 187,000 members worldwide. This database grows explosively as the direct result of a number of marketing initiatives and incentives, affiliate marketing by Dynamic Rewards, retail merchant Customers and through other online advertising methods.
Dynamic Rewards members earn points for performing a number of functions including the following:
Reading emails
Completing Online Surveys
Earning points with retailers with a Dynamic Rewards membership card
Earning Points when shopping online
Referring other people who join Dynamic Rewards and many more
These points can be redeemed online or at a participating retail merchant. The reward catalogue of Dynamic Rewards is constantly growing with currently over 500 different types of rewards.
Members are regularly emailed and sent text messages to provide updates and promotions designed to influence their shopping habits and earn points. The issue of points by Dynamic Rewards to merchants is a significant cash earner for Dynamic Rewards.
It is Dynamic Rewards ambition to build its database to over 10 million members worldwide.
Dynamic Gift Cards Program
Gift cards are the fastest growing product in the retail sector today and are rapidly replacing gift vouchers.
They have many benefits for the aggressive retailer. These include
Increase revenue
Increase cash flow and breakage (on average 10-15% of cards are never redeemed)
No change given – 100% Value is either used or remains on the card
Gift card sales boost total turnover
Enhanced promotional capabilities to drive increased sales
Encourages Customers to return as they have value still on the card
Gift Cards provide businesses with significant marketing savings…
Reduced administrative and reconciliation costs compared to paper vouchers programs
Streamlined procedures at the POS , swipe, add value and use value.
Dynamic Rewards Gift Cards can be POS integrated or processed via a stand alone card terminal.
Reduced fraud due to real time electronic processing.
Database of cardholders can be direct marketed to via email and sms
Gift cards can be individually designed to reflect the merchants identity and create promotional opportunities. Card holders and point of sale materials are also supplied with the clients branding.
Gift Cards are designed and the issuing system configured to load the card with a dollar value once which is then spent down by the recipient.
Dynamic Rewards Stored Value Card
Stored Value cards are reloadable plastic cards. That is, a merchant can issue a stored value card loaded with a $ value - usually nominated by the Customer - and it is then used at their convenience. The Customer can spend the money stored in any denominations as necessary and then top it up again when more funds are needed. Stored value cards provide retailers with a multitude of marketing opportunities and they can use stored value cards to switch the clients from money in their bank accounts to money on deposit with the retailer.
The fees charged by Dynamic Rewards for processing of card transactions, gift cards, stored value cards and loyalty cards is less than those charged by banks for EFTPOS. The benefits are patently obvious and have numerous benefits for the retailer as well as being extremely convenient for the Customer.
The retailer gets full cash value when the card is loaded - say, $100 - and this money then sits in the retailers bank account until the client to use the funds stored on the card.
The Customer has an incentive to register the card online and this contributes to creating a database for the retailer. A further benefit for the Customer is that, if the registered card is lost, the retailer can re-issue the card by simply checking the database.
As a card with value, the Customer is going to keep it in the wallet or purse thus creating repeat marketing impressions every time the Customer opens their wallet or purse.
Stored value card can also be used across multiple outlets within the same brand such as McDonalds or Subway. In these cases the merchants are able to track Customers time or purchase, store of purchase, products purchased, promotional items chosen, average value and more to ensure that their marketing strategies are monitoring Customer habits and patterns.
FACTS - STARBUCKS, SUBWAY
Starbucks - In the 6 months to March 31st 2008 , over 33,440,000 Starbucks cards we’re activated around the world for a total preloaded value of $543,200,000 US dollars
Subway NZ have issued over 840,000 cards as at March 31st 2008 , in place of the old business card style subway card. If all cards we’re charged with at least $20 NZD that would equate to $16,800,000
Revenue Positive Affiliate Marketing Network
Dynamic Rewards has set up this advertising network for a number of reasons. The software operating the Revenue Positive network allows Dynamic Rewards to develop affiliate marketing programs for web-based businesses.
Affiliate marketing is one of the top 10 methods of online marketing and is used by companies like e-bay, Virgin Atlantic, Sony, Apple and many tens of thousands of e-commerce businesses.
Affiliate marketing is the fastest growing online advertising sector.
We have developed a significant amount of Affiliate Marketing knowledge over the last 8 years and work with all major industry leaders worldwide.
We are regularly approached to build affiliate marketing programs for online retailers.
Additionally we have experience with Google ad words, database and email marketing.
Revenue Positive works with a growing number of web developers in building e commerce websites for clients to help enhance sales conversions and increase traffic flows. It provides site structure advice and provides a number of tools designed to push traffic and database creation.
Affiliate marketing is quite young in Australia , but very significant in the EU and the USA . Asia is just starting to see the value yet Australia provides Revenue Positive with many opportunities.
Research conducted by Revenue Positive of e-commerce sites in Australia shows that only 2% have affiliate marketing (compared to 15% in USA and EU) as part of their marketing mix.
Affiliate marketing in Australia is primarily controlled by 3 competitors who almost all having the same websites on their client bases.
Revenue Positive has attracted 6 clients in its first month and is beginning to accepting publisher applications - it expects to do so by the end of June 2008.
Additionally, Revenue Positive is being asked to redevelop client websites and this presents an extremely lucrative opportunity.
The Future
Better interaction between business and customers has been a goal for years. New technologies and email have made this possible for many businesses with models becoming more cost effective.
Loyalty programs are only growing in predominance. Businesses want to save money by directing their offers to their existing customers more than ever before, traditional methods of advertising are becoming too expensive and are scattered in their approach. Targeted offerings increase conversions, generate higher per customer sales values and lead to higher customer retention rates.
Stored value / Gift Cards (pre paid) is THE growth sector for retailers and business worldwide. Simply look at mobile phone companies and their % of prepaid sales v postpaid, companies such as Myer, Sainsbury, and Walmart, all offering gift card programs.
The statistics above of stored value of Starbucks and Subway show just how powerful these program can be.
How big is the market?
Have a look at this graph of USA prepaid card transaction values and numbers of cards in circulation. Similar rates are likely to be duplicated around the world in Europe and Asia and Dynamic Rewards is ideally positioned to be a part of this worldwide growth.
Your Opportunity
Dynamic Rewards is expanding to meet retailers and online marketers requirements.
As a licensee you’ll have the ability to develop an excellent cash flow based business with good initial incomes and ongoing residual income.
Your access to our extensive product range and excellent industry knowledge combined with your drive should see you succeeding as a Dynamic Rewards licensee.